By William Zinsser July 14, 2020 ⋅ 7 min read ⋅ Books
Introduction
Writing has gone electric, but nothing had replaced the writer.
The purpose of the writer is to say something that the other people will want to read.
This books complements The Elements of Style book by applying those principles to nonfiction works.
The essence of writing is rewriting.
Just because the writing is fluent doesn’t mean they’re writing well.
Part I: Principles
Chapter 1: The Transaction
There isn’t any right method for writing.
Any method that helps you say what you want to say is the right method for you.
The product of a writer isn’t the subject they’re writing about but the subject of themselves.
Good writing has an aliveness that keeps the reader reading.
Chapter 2: Simplicity
The secret of good writing is to strip every sentence to its cleanest components.
E.g. Words with no function, long words that could be shorter, and adverbs that copy the meaning already carried by the verb.
Simplify, simplify.
To clear our writing of clutter, we must clear our heads of clutter.
Clear thinking becomes clear writing.
E.g of clutter
So much verbiage that the reader doesn’t know what it means.
Shoddily constructed sentences.
Switching pronouns midsentence.
Switching tenses midsentence.
No logical sequence.
Incorrect word usage.
Writers must constantly ask themselves
What am I trying to say?
And have I said it?
Good writing doesn’t come naturally, although most people think it does.
Writing is hard work.
Chapter 3: Clutter
Clutter is the laborious phrase that has pushed out the short word to mean the same thing.
E.g. “At this point in time” instead of “now”.
“Experiencing” is one of the worst clutter.
E.g. “Are you experiencing pain” instead of “Does it hurt?”
Clutter is used to sound pompous and to hide mistakes.
Clutter is the enemy of clear writing.
Aim to replace a long word with a short word with the same meaning.
E.g. Replace “assistance” with “help” and “implement” with “do”.
The same goes for phrases such as “I might add” or “It is interesting to note”.
Don’t inflate what needs no inflating.
Look for the clutter in your writing and prune it ruthlessly.
Chapter 4: Style
You have to strip your writing down before you can build it back up.
When you try to add style into your writing, it loses what makes you unique.
A fundamental rule is to be yourself.
Write in the first person and use “I” and “me” and “we” and “us”.
If you aren’t allowed to use “I”, at least think “I” while you write.
Writing is an ego, and you might as well admit it.
Chapter 5: The Audience
Who am I writing for?
You are writing for yourself. There is no great mass audience.
Never say anything in writing that you wouldn’t comfortably say in conversation.
Chapter 6: Words
Develop a respect for words and a curiosity about their shades of meaning.
Take the time to find the words you want.
Don’t use cliche words because they’re expected and boring.
Writing is learned by imitation.
Get into the habit of using a dictionary and a thesaurus.
Also bear in mind, when choosing words, how they sound.
Remember rhythm.
Consider sound and rhythm every time you write.
An occasional short sentence can carry a tremendous punch.
Like so.
Words are the only tools you have.
Chapter 7: Usage
Does the word have a real need?
E.g. The word “myself” can always be replaced by “me”.
Infer doesn’t mean imply.
The reader infers, the speaker implies.
Part II: Methods
Chapter 8: Unity
You learn to write by writing.
Unity is the anchor of good writing.
One choice is unity of pronoun.
E.g. First person vs third person.
Unity of tense is another choice.
E.g. Present vs past.
Unity of mood is another.
E.g. Informal vs formal.
Instead of controlling his writing, his writing is controlling him.
Every writing project must be reduced before you start to write.
Every piece of nonfiction should leave the reader with one provocative thought. Not two, not three, but one.
Chapter 9: The Lead and the Ending
The most important sentence in any article is the first one.
The lead must nudge at the readers curiosity and tug at their sleeve.
The lead can be
Fresh
Novelty
Paradox
Humor
Surprise
Unusual
You should always collect more material than you will use.
Another approach is to just tell a story.
There can be no firm rules for how to write a lead, except for the rule of not letting the reader get away.
An article that doesn’t stop where it should is a drag and a failure.
A good last sentence should give the reader a lift, and it lingers when the article is over.
The perfect ending should take your readers slightly by surprise and yet seem exactly right.
Its like the curtain closing at the end of a play.
When you’re ready to stop, stop.
What usually works best is a quotation.
Chapter 10: Bits and Pieces
Use active verbs.
E.g. “Joe saw him” vs “He was seen by Joe.”
Verbs are the most important words of all your tools.
Active verbs push hard; passive verbs tug fitfully.
Also use precise verbs.
E.g. Resign, retire, fired instead of stepped down.
Most adverbs are unnecessary and are redundant.
E.g. Blared loudly, clenched teeth tightly, effortlessly easy.
Most adjectives are also unnecessary.
E.g. Yellow daffodils, brown dirt, quiet ninjas.
The rule is to make the words do work that needs to be done.
E.g. “He looked at the gray sky and the black clouds and decided to sail back to the harbor.”
Prune out the small words that qualify how you feel and how you think and what you saw.
E.g. A bit, sort of, very, too, pretty much.
Don’t hedge your writing with timidities. Be confident and lean.
The biggest problem with writers using the period is that they don’t reach it soon enough.
The dash has two uses
To justify/amplify the first part of the sentence.
To set apart a parenthetical thought within a longer sentence.
Learn to alert the reader to any changes in mood from the previous sentence.
E.g. But, yet, however, nevertheless, still, instead, thus, therefore, now, later, subsequently.
You can start sentences with “but” contrary to what we’ve been taught.
But don’t start sentences with “however” as it’s a weaker word and requires careful placement.
E.g. “it is, however, a weaker word”.
Always make sure your readers are oriented.
Always ask yourself where you left them in the previous sentence.
Contractions are informal and can help your writing connect with the reader.
Always use “that” unless it makes your meaning ambiguous.
Use “that” over “which” more unless the sentence needs a comma.
E.g. “The house, which has a roof,”
“Which” is used to describe, explain, or qualify the phrase that preceded the comma.
Avoid concept nouns and have people do actions.
E.g. “The common reaction is incredulous laughter.” versus “Most people just laugh with disbelief.”
Also avoid creeping nounism and overstatement.
Surprisingly often a difficult problem in a sentence can be solved by simply getting rid of it.
Writing is visual - it catches the eye before it has a chance to catch the brain.
Paragraphs are a subtle but important part of writing as its the road map that constantly tells the reader how your ideas have been organized.
To deal with sexist writing
Use he or she
Use they
Use we
Use you
Rewriting is the essence of writing well.
Writing is an evolving process, not a finished product.
Rewriting doesn’t mean to write multiple drafts, it means to revise and tighten the raw material you wrote on your first try.
Trust your material.
Resolve to not let your writing go into slow motion, to not nudge the reader with significance.
Capture and convey the truth.
The reader plays a major role in writing and must be given room to play it.
Don’t annoy your reader by overexplaining or telling them how they should feel.
E.g. Avoid “surprisingly”, “predictably”, “of course”, “interestingly”.
Go with your interests and don’t avoid subjects that your passionate about; fearing others have no interest in it.
Part III: Forms
Chapter 11: Nonfiction as Literature
Nonfiction as the literature of fact.
Motivation is at the heart of writing.
Chapter 12: Writing About People: The Interview
Skipped.
Chapter 13: Writing About People: The Travel Article
Skipped.
Chapter 14: Writing About Yourself: The Memoir
Skipped.
Chapter 15: Science and Technology
Writing is thinking on paper.
Clear thinking translates to clear writing.
Assume that the reader knows nothing.
Lead readers who know nothing, step by step, to grasp a subject that they didn’t think they could understand or are too afraid they are too dumb to understand.
Imagine science writing as an upside-down pyramid.
Start with facts and build from there.
Ask yourself: So what? Why?
Help the reader to identify with the scientific work being done.
Avoid technical jargon.
Never forget where you left the reader.
Don’t tell a story about science, tell a story about people doing science.
Chapter 16: Business Writing: Writing in Your Job
Readers identify with people, not with abstractions.
How we write and how we talk is how we define ourselves.
Four principles of good writing
Clarity
Simplicity
Brevity
Humanity
People falsely belief that a simple style reflects a simple mind.
Actually, a simple style is the result of hard work and hard thinking.
“I” is the most interesting element in any story.
Chapter 17: Sports
Skipped.
Chapter 18: Writing About the Arts: Critics and Columnists
Skipped.
Chapter 19: Humor
Skipped.
Part IV: Attitudes
Chapter 20: The Sound of Your Voice
Don’t alter your voice to fit your subject.
Chapter 21: Enjoyment, Fear and Confidence
Skipped.
Chapter 22: The Tyranny of the Final Product
Skipped.
Chapter 23: A Writer’s Decisions
Learning how to organize a long article is just as important as learning how to write clearly.
The hardest decision about any article is how to begin it.
Never be afraid to break a long sentence into two or more shorter ones.
Always ask yourself: what do your readers want to know next?
The challenge is to not write like everyone else.
No writing decision is too small to be worth a large expenditure of time.
Don’t spoil the reader’s pleasure of discovery. Trust your material.
Chapter 24: Writing Family History and Memoir
Skipped.
Chapter 25: Write as Well as You Can
When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.
Parts of the style toolbox
Humor
Anecdote
Paradox
Unexpected decision
Powerful fact
Cadence
Rhythm
If you would like to write better than everybody else, you have to want to write better than everybody else.